A recent report in ComputerWorld UK reports that Domino’s Pizza Sales have been boosted by online and social media tools.
According to the article Domino’s Pizza has stated that their e-commerce function helped them achieve an 11 percent increase in its total sales for the first half of 2012.
Domino’s reported a 43.4 percent increase in online sales in the first half of 2012 over the same time period in 2011. They attribute the increase to innovations in their website as well as their mobile platforms and their increased investment in online marketing and social media.
To find out more read the complete ComputerWorld article.