You have heard me say it before, many times as a matter of fact, that the way people shop for goods and services has radically changed in the past few years. The rise of smartphones, tablets, ubiquitous Internet access and the lower cost of technology has forever changed how we relate to people and the companies we do business with.

Google is at the forefront of the online decision¬† making phenomenon and has a new initiative called The Zero Moment of Truth or (ZMOT).¬† Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist.

To find out more about this initiative and to download your on copy of the eBook as a PDF, a Kindle,  Nook, or Android ereader file, or a Sribd or Google books format follow this link.

You can also complete their online survey to help them as they explore this new concept.